Felix’s goal is to ‘make publishers great again’ – to become a destination once more, by taking back control more of the user journey.   Our identity harks back to a golden age of magazine publishing: an iconic masthead.

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In a square.


The ‘F’ is simple and iconic, using the same old school font.


Headers are bold, striking and classical: Merriweather; Body is clean, modern and simplistic: Muli.

Colour Palette

Simple: red (#E00A0A), black (#000000), white (#FFFFFF) and dark grey (#333333)

Image Palette (Headers, Slide Dividers, etc)

Soundwaves: on black / dark background, and in mono-colour. In addition, red tinted impact images: evoking the new (digital) and old (editorial).